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The flexible office and co-working space company, Workthere, conducted research that has identified the top UK working cities for Gen Z.
When determining how the cities should rank, the research took into account important variables including internet speed, median pay, average rent for studio apartments, average dining-out expenditures, number of bars, pubs, and restaurants, cultural hotspots, and population.
The percentage change in the population between the ages of 18 and 24, as determined by experts at Workthere, and salary carried the most weight in the final calculations.
And Manchester has won, which isn’t surprising given that over the past five years, its population of people between the ages of 18 and 24 has increased by 6%, whereas the majority of the other cities on the list have seen little change in that demographic.
Although London may have the highest average wage (almost £32,000) and the greatest number of bars and restaurants, its allure to Gen Z employees is diminished by its high cost of living and high housing costs.
Derby has the highest average pay outside of the capital, at £26,429. Blackpool, in contrast, pays the least, at £20,524.
Unsurprisingly, London tops the list for costliest studio apartment rent at £950 per month, while Blackpool has the lowest average rent at £294.
#1 London
Average salary: £31,766
Average rent: £950
Average meal cost: £20
Internet speed (mbps): 100
Change in 18-24 population: 0%
Restaurants & bars: 21,048
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#2 Oxford
Average salary: £29,582
Average rent: £800
Average meal cost: £12.00
Internet speed (mbps): 93
Change in 18-24 population: 0%
Restaurants and bars: 534
#3 Derby
Average salary: £26,429
Average rent: £450
Average meal cost: £13.50
Internet speed (mbps): 94
Change in 18-24 population: 0%
Restaurants & bars: 488
#4 Coventry
Average salary: £25,795
Average rent: £495
Average meal cost: £10
Internet speed (mbps): 82
Change in 18-24 population: 0%
Restaurants & bars: 573
#5 Norwich
Average salary: £25,486
Average rent: £525
Average meal cost: £14
Internet speed (mbps): 64
Change in 18-24 population: 1%
Restaurants & bars: 614
#6 Birmingham
Average salary: £24,298
Average rent: £550
Average meal cost: £10.00
Internet speed (mbps): 93
Change in 18-24 population: 0%
Restaurants & bars: 2,124
#7 Manchester
Average salary: £24,293
Average rent: £600
Average meal cost: £15
Internet speed (mbps): 86
Change in 18-24 population: +6%
Restaurants & bars: 2,152
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#8 Bradford
Average salary: £23,637
Average rent: £375
Average meal cost: £10
Internet speed (mbps): 73
Change in 18-24 population: 0%
Restaurants & bars: 669
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#9 Kingston upon Hull
Average salary: £21,677
Average rent: £328
Average meal cost: £10.60
Internet speed (mbps): 163
Change in 18-24 population: -1%
Restaurants & bars: 540
#10 Blackpool
Average salary: £20,524
Average rent: £294
Average meal cost: £10.00
Internet speed (mbps): 75
Change in 18-24 population: 0%
Restaurants & bars: 571